What if the spaces we inhabit — physical or digital, permanent or temporary — could tell stories as compelling as any written narrative?
This is the creative question at the heart of Akshita Chhatwal's work. Based in New Delhi, she operates across a rare combination of disciplines — architecture, interior design, set design, production design and art direction — bringing a unified creative vision to spaces that most people would approach through separate professional lenses.
A Multidisciplinary Practice
Chhatwal's strength lies in her refusal to be confined to a single discipline. Where many designers specialise early and narrow their focus, she has deliberately built a practice that moves between the permanent and the temporary, the structural and the visual, the functional and the experiential.
In architecture and interior design, she shapes living and working spaces. In set design and production design, she creates environments for film, advertising and content. In art direction, she defines the visual identity of campaigns and brand experiences. The common thread is spatial storytelling — the idea that every space communicates something, and that communication can be designed with intention.
Commercial Portfolio
Chhatwal's commercial work includes set design for the CarryMinati x Naruto collaboration — one of India's most-watched content creators — and for the Reliance Digital television commercial. She has served as assistant art director on the LUDO MPL TVC and as art director for magicpin campaigns.
These projects span different industries, formats and audiences, but they share a common requirement: the ability to translate a brand's identity and narrative into a physical or visual environment that audiences connect with instantly. It is a skill that demands both creative vision and technical execution — understanding materials, lighting, camera angles, spatial proportions and the psychology of visual perception.
Where Architecture Meets Content
The intersection of architecture and content creation is a relatively new space in India, but it is growing rapidly. As brands invest more in video content, experiential marketing and immersive experiences, the demand for professionals who can design spaces that perform on camera — while also functioning as real environments — is increasing.
Chhatwal's architectural training gives her an advantage in this space. She thinks about structure, proportion and materiality with a rigour that pure set designers may lack, while her experience in art direction and production design gives her a visual fluency that traditional architects may not develop.
Designing with Story
For Chhatwal, every project begins with a story. Whether she is designing a living room, a television set or a brand activation space, the question is the same: what should this space make people feel, understand or remember? The answer shapes every decision that follows — from layout and materials to colour and light.
In a creative industry that often separates architects from set designers and art directors from interior designers, Akshita Chhatwal's multidisciplinary approach is both distinctive and increasingly relevant. She does not just design spaces. She designs experiences that tell stories — and in a content-driven world, that is a skill with compounding value.