Long before OLAMOR appeared on a product label, Mamtaa Joshi was listening to the questions people asked in salons and styling sessions. Which products suit my skin? What should be part of my daily routine? How do I choose between changing trends and what I actually need? These everyday concerns would eventually shape the direction of her beauty business.
| Detail | Information |
|---|---|
| Brand | OLAMOR (also known as OLAMOR Mi Manchi) |
| Company | Olamor Cosmetic LLP, incorporated in Mumbai, 2022 |
| Founder & CEO | Mamtaa Joshi |
| Designated partner | Mayur Shivshankar Joshi |
| Parent journey | The Oranges Tree, in the beauty industry since 2008 |
| Categories | Haircare and skincare |
| Website | www.olamor.in |
An early eye for style
Mamtaa's interest in personal presentation began at a young age. Growing up in a small town, she developed a natural eye for colours, clothing and individual style. That interest grew into a professional career in image consulting and personal and corporate styling, and eventually into running grooming salons.
Years of working directly with clients gave her an understanding of how differently people approach beauty and self-care. Two clients with the same concern rarely needed the same answer, and many were confused by the sheer number of products and claims competing for their attention.
From an international beauty fair to a brand
An international beauty fair later encouraged her to think more seriously about developing products that addressed everyday skin and hair needs. That vision took shape as OLAMOR, developed under The Oranges Tree, whose journey in the beauty industry began in 2008.
Olamor Cosmetic LLP was incorporated in Mumbai in 2022, with Mamtaa as its founder and chief executive. Company records also identify Mayur Shivshankar Joshi as a designated partner. Known also as OLAMOR Mi Manchi, the brand draws inspiration from the idea of warmth and care, and connects practical salon experience with thoughtful product development.
The OLAMOR product range
Today OLAMOR offers products for everyday home routines as well as professional-style beauty care. Rather than concentrating on a single category, the company has built its range around the different skincare and haircare concerns Mamtaa encountered during her years in the grooming industry.
| Product line | Category | Designed for |
|---|---|---|
| Glisten Keratin series | Haircare | Shampoo, conditioner and serum for smoother, more manageable hair |
| Eliminar Anti-Dandruff Shampoo | Haircare | Dandruff care while maintaining the hair's moisture balance |
| D-Tan range | Skincare | Face products, including a brightening face mask, for tanned and dull skin |
| Rose BHA Pore Cleanser Gel | Skincare | Salicylic acid cleanser for oil control, suited to sensitive skin |
| Cica Radiance Cleanser Gel | Skincare | Centella, hyaluronic acid and niacinamide for dry to normal skin |
| Mi Cleanser Gel | Skincare | Everyday gentle cleanser for all skin types |
| Moisturisers, sunscreens and serums | Skincare | Daily hydration, sun protection and targeted care |
Its recent expansion into face serums reflects an interest in developing new products as consumer expectations evolve.
What 'informed beauty' means
An important part of OLAMOR's approach is what the brand calls informed beauty. It encourages customers to understand ingredients, what they are intended to do, and where each product fits within a personal-care routine. Here is a short guide to some of the ingredients that appear across its range:
- Keratin: a protein that makes up much of the hair shaft, used in haircare to help smooth the surface of the hair and reduce frizz.
- Salicylic acid (a BHA): an oil-soluble exfoliant commonly used in cleansers for oily and acne-prone skin, because it can work inside the pores.
- Glycolic acid (an AHA): a water-soluble exfoliant used to remove dead skin cells and brighten the skin's surface.
- Centella asiatica (cica): a plant extract widely used in skincare for soothing and calming the skin.
- Hyaluronic acid: a humectant that helps the skin hold on to moisture.
- Niacinamide: a form of vitamin B3 used to support the skin barrier and even out tone.
The thinking has roots in Mamtaa's earlier career. Working as a stylist meant listening carefully, recognising individual preferences and accepting that the same advice does not suit everyone. Anyone with a persistent skin or scalp condition should still consult a dermatologist before changing their routine.
From personal service to consumer products
Building OLAMOR has brought a different set of responsibilities. Moving from personalised grooming services to a consumer-products business requires careful attention to formulation, packaging, consistency and customer experience: a product has to work the same way for thousands of people the founder will never meet.
The company has taken part in beauty exhibitions and industry gatherings while building its presence through online sales, salon relationships and distribution channels. For a young brand in India's crowded beauty market, that mix of direct-to-consumer reach and professional salon credibility is a deliberate choice.
Looking ahead
For Mamtaa, future growth is closely tied to product education, transparency and understanding what customers genuinely need. The brand also hopes to expand its presence beyond India.
Her journey from personal styling and grooming salons to a cosmetics venture reflects years of practical experience and a willingness to explore new opportunities. In a competitive industry, OLAMOR is building its identity around something straightforward: helping people make informed choices about everyday personal care. The story is still developing, but its foundation remains rooted in the experience and attention to detail that first inspired it.
Learn more at www.olamor.in. For more stories of women building consumer brands in India, read our report on women entrepreneurship in 2026 and our profile of Falguni Nayar and Nykaa.